Jaunty Website Design & Development
Jaunty Website Design & Development
Overview: Jaunty is a lifestyle affiliate marketing site designed for baby boomers, focusing on celebrating age rather than avoiding it. The platform aims to empower its audience with uplifting content and practical advice for enjoying life to the fullest while also promoting affiliate products.
Discovery: As a new company, Jaunty required a website that captured its joyful brand identity while focusing on developing a readership and effectively marketing affiliate products. Through discovery meetings, they identified three primary goals: to engage readers with articles, encourage newsletter sign-ups, and drive clicks on affiliate links leading to purchases.
UX Strategy: With the goals in mind, the team structured the website to emphasize articles and affiliate products while ensuring a welcoming user experience. By strategically embedding affiliate products within content, showcasing them in stylish ads, and creating a dedicated shopping section, they encouraged users to browse and discover products organically.
Build: During the design phase, the team employed beautiful lifestyle photography and a neutral color palette accented by red to create an upscale feel. The integration of custom designs with WordPress CMS allowed for easy management of articles and affiliate links while ensuring a seamless presentation of products throughout the site.
Test & Launch: Testing was conducted thoroughly to ensure optimal performance across all devices, and the launch was met with excitement from Jaunty, who was pleased with the final product. The website successfully positioned Jaunty within the affiliate marketing space for baby boomers, blending engaging content with affiliate offerings in a tasteful manner.
Closing thoughts: Ultimately, the project culminated in a vibrant and inviting website for Jaunty, empowering them to enhance the lives of their target audience while navigating the affiliate marketing landscape effectively and stylishly.
Elevate your website, elevate your brand. Let’s work together to make an impact.