Smart Tires Application Design & Development
Smart Tires Application Design & Development
Overview: Smart Tires offers an innovative online shopping experience by providing lease-to-own tires, aiming to establish a long-term presence in a growing market sector. Their new website is designed to serve customers effectively for years, leading to impressive growth metrics, including a remarkable increase in sessions and organic search traffic.
Key Achievements
+1,061% Sessions
+33% Sessions per user
+771% Mobile traffic
+773% Organic search traffic
Discovery: Smart Tires approached SPINX to develop an ecommerce application that would streamline their previously manual and cumbersome business processes. The goal was to create a cohesive online shopping experience that enabled customers to easily find and lease tires, sign agreements, and manage payments. During the discovery phase, it became evident that the existing website was not user-friendly, making it difficult for consumers to navigate and complete purchases.
Before
UX Strategy: With defined objectives, the focus shifted to enhancing the user experience and visual strategy. Key improvements included refining the shopping experience, simplifying the checkout funnel, and integrating lease management. Efforts were made to enhance search functionality and improve the layout of product listings and details pages.
Build: The design phase involved modernizing the brand to create a lighter and more inviting aesthetic. This included using larger, more legible typefaces and incorporating a vibrant color palette. The technical build required the integration of several systems, including a custom-built .NET content management system for franchise management, TireWire for inventory coordination, and eSign for digital signatures on lease agreements.
Test & Launch: Comprehensive testing was conducted to ensure all integrations functioned smoothly across multiple browsers and devices. With a focus on reliability for their active customer base, thorough testing confirmed that the site was fully operational and ready for launch.
After
Closing thoughts: The combination of creative problem-solving and technical expertise enabled SPINX to deliver the ecommerce application Smart Tires envisioned. With this robust platform, Smart Tires is well-positioned to attract new customers and enter a significant growth phase, paving the way for future success.
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