Stewart Filmscreen Website Development
Stewart Filmscreen Website Development
Overview: Stewart Filmscreen, handcrafted by artisans in Los Angeles, CA, is recognized for its precision-engineered projection screens that stand out in the film industry. With years of experience behind them, these innovative screens are the preferred choice for those seeking excellence in projection technology.
Discovery: Stewart Filmscreen faced challenges with an outdated website that hindered its ability to effectively communicate its elite reputation in a competitive market. To address this, we thoroughly analyzed the user journey through interviews and usability studies across six user groups, ultimately identifying three distinct audiences: screen experts, screen amateurs, and screen novices, each with unique priorities and online expectations.
Before
UX Strategy: The insights gained during the discovery phase informed our user experience strategy, starting with the development of a clear information architecture. We created tailored user flows for each audience, enabling screen experts to quickly access product information, providing amateurs with guidance through a screen finder and chat feature, and designing an engaging educational path for novices to explore various options and make informed decisions.
Build: The project involved a complete redesign of Stewart Filmscreen’s website to achieve a modern aesthetic and improve user experience. We selected a friendly and approachable typeface to counteract any previous perceptions of difficulty in working with the brand.
Test & Launch: Comprehensive testing was conducted across popular browsers and devices to ensure functionality, particularly for the quote request submissions and the screen finder logic. Following successful internal reviews and positive feedback from users, the site was prepared for launch, marking a significant step forward in Stewart Filmscreen's online presence.
After
Closing thoughts: The redesign of the Stewart Filmscreen website has transformed its online identity, offering a modernized look and simplified navigation that enhances user experience. With the new screen finder, users can easily locate the projection models and materials they need, ensuring satisfaction for both customers and stakeholders for years to come.
Ready for a digital transformation? Let’s take your brand to new heights with a cutting-edge site.