Lavi Ecommerce Redesign & Development
Lavi Ecommerce Redesign & Development
Overview: Founded in 1979, Lavi is recognized as the largest manufacturer of public guidance products, offering a wide range of solutions including stanchions, rope and post barriers, premium railing systems, and electronic queue management systems. As an industry leader, Lavi prioritizes well-designed products that enhance the experience for customers waiting in line.
Discovery: Lavi approached us with a clear vision for their website, having previously invested time in creating wireframes with another agency. While they were eager to move forward with the design and development phases, they sought a new partner to realize their vision. Our discovery phase focused on understanding Lavi's core identity, website functionality, pain points of the existing site, and insights about their target audience.
Before
UX Strategy: After gathering insights from the discovery phase, we conducted a thorough audit of the existing wireframes to ensure alignment with Lavi's vision, target audience, and site goals. We collaborated closely with Lavi to develop a design strategy that embraced the complexities of their site, ensuring flexibility and customization while addressing various client CMS management scenarios.
Build: The development of Lavi’s website presented a stimulating challenge, particularly with the creation of a flexible page builder that allowed Lavi to construct unique pages for different product categories and industries easily. The careful planning of designs ensured consistency across custom-built pages while enabling extensive customization options for products, such as the highly configurable retractable belt stanchion, which could offer up to 1,088 different SKUs.
Test & Launch: The testing phase was rigorous, involving comprehensive checks across major browsers and mobile devices to guarantee top-notch performance. After meticulously adding content and conducting quality assurance, we prepared for the launch, which was an exhilarating moment for the team as the site was unveiled to the world.
After
Closing thoughts: From the outset, we recognized that Lavi's eCommerce redesign would be intricately complex, given the initial wireframes presented to us. Through meticulous planning, strategic design, and robust development, we successfully created a custom masterpiece that met all of Lavi’s requirements and expectations.
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