Norman Website Design & Development

Norman Website Design & Development

Overview: Norman is a window covering manufacturer that has established a reputation for producing high-quality shutters, blinds, and shades over its four decades in business. Despite being an innovation leader in the industry, their previous website did not effectively convey this strength.

Discovery: The old website presented challenges, being stagnant and confusing, which made it difficult for the target audience to navigate products and access information. Through user interviews and a competitive analysis, we gained valuable insights that informed our optimization strategies and provided design inspiration.

Before

UX Strategy: Our strategy aimed to create optimal user journeys for both experienced and inexperienced customers seeking window coverings. To assist first-time purchasers, we developed a "Get Started" section designed to educate them about the different types of products, enhancing their overall customer journey.

Build: The design of the new website incorporated a sunny and comforting aesthetic, with intentional white space that improved visual appeal and made dense content more digestible. Additionally, we built an interactive dealer locator feature to connect customers with window covering dealers, facilitating the purchasing process.

Test & Launch: Following the website's development, we conducted thorough testing to ensure that both the back-end and front-end functionalities operated smoothly before the site went live. A well-structured launch plan guided us through the transition, ensuring all content was loaded correctly.

After

Closing Thoughts: The extensive discovery process and intentional creation resulted in a strong marketing presence for Norman. The new website is crafted to meet their needs for years to come, reflecting their ongoing commitment to quality and innovation.

Ready for a digital transformation? Let’s take your brand to new heights with a cutting-edge site.