One Potato Website Redesign

One Potato Website Redesign

Overview: One Potato offers a customizable meal subscription box filled with organic, pre-prepped ingredients tailored for families. Their service accommodates various dietary restrictions and provides kid-sized portions at affordable prices.

Key Achievements

-26.6% Average bounce rate

+29.7% Pages per session

+27.7% Average session duration

+612% Increase in conversions

Discovery: One Potato faced high bounce rates and low conversion due to their website's inability to effectively communicate their story and offerings. Through analytics review and stakeholder interviews, we identified key issues and established goals to improve conversion rates and enhance product discoverability.

Before

UX strategy: Rather than a complete redesign, we implemented a "facelift" for the website, focusing on creating an engaging and interactive homepage. We revamped recipe presentation for better SEO, added informative FAQs, and included interactive features like a countdown timer and a discount pop-up to capture user interest.

Build: The website was built on Laravel, utilizing Bootstrap for responsiveness while ensuring an approachable design for families. We emphasized white space, user-friendly iconography, and strategic call-to-action buttons to enhance the overall user experience.

Test & Launch: Extensive testing was conducted across multiple devices and browsers to ensure a consistent user experience. After receiving feedback and making minor adjustments, the revamped site was successfully launched for public access.

After

Closing thoughts: The new design effectively communicates One Potato's story and offerings, fostering a stronger connection with users. This project illustrates how a well-executed website facelift can significantly enhance user engagement and drive business growth.

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