Redbarn Pet Products Website Design & Development
Redbarn website design & development
Overview: Redbarn is a family-owned pet product producer committed to providing healthy and innovative food, chews, and treats for dogs and cats, with a portfolio of over 200 products. Their mission is to ensure that pet parents have access to high-quality products that they can trust, reflecting the belief that pets are family members deserving the best.
Key Achievements
+31% Sessions
+43% Organic search traffic
+30% Pageviews
+50% Mobile traffic
Discovery: Redbarn sought a complete website transformation to enhance mobile usability and create a more engaging user experience, as their old site was cluttered and difficult to navigate. Through stakeholder interviews and a site audit, key goals emerged: increasing visitor engagement, encouraging return visits, and simplifying product discovery.
Before
UX Strategy: The UX strategy included designing interactive features like a product picker quiz to help visitors find tailored recommendations for their pets, along with a smart store locator and related product suggestions. By mapping out the entire user journey, the team ensured a cohesive experience throughout the site.
Build: The redesign integrated refreshed brand assets to capture Redbarn’s personality, utilizing responsive technology for a seamless experience across devices. Built on a WordPress CMS, the site featured customer reviews through Yotpo integration, and a custom product picker quiz to enhance user engagement.
Test & Launch: After successfully adding all content, extensive testing verified the functionality of the site and third-party integrations. The team then trained Redbarn on managing their content before launching the newly designed website on the client’s server.
After
Closing thoughts: The redesigned website reflects the hard work, dedication, and love that went into its creation, capturing the essence of Redbarn's mission to craft happiness for pets and their owners. This transformation exemplifies the true magic of delivering a seamless and engaging digital experience for pet parents.
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