APC Packaging Website Redesign
APC Packaging Website Redesign
Overview: APC Packaging specializes in high-quality packaging solutions for the beauty industry, offering both stock and custom options tailored to clients’ branding needs. By owning their production facility, APC maintains control over the entire design process, providing a significant competitive edge.
Discovery: Despite their global presence, APC Packaging was perceived as a small business due to an outdated and cluttered website that hindered user experience. The company sought to redesign their site to better reflect their identity, with specific goals to facilitate quote requests, enhance product search functionality, and provide comprehensive product information.
Before
UX strategy: To reposition APC Packaging online, the UX strategy involved creating distinct user journeys for stock and custom packaging options, ensuring easy navigation from the homepage to product listings. Each journey culminated in a call-to-action for quote requests, with custom packaging users receiving enhanced product detail pages for better engagement.
Build: The design phase emphasized visual appeal, incorporating vibrant images, clean typography, and a calming color palette, all while ensuring responsive programming for optimal user experience across devices. The website was built on WordPress with WooCommerce for a unique quote cart feature, enabling users to compile multiple product quotes seamlessly.
Test & Launch: Quality control included rigorous testing across various devices and browsers, resulting in a smooth launch without major issues. Once the website was uploaded to the client-server, APC opted to manage the domain pointing, completing the transition to their new online presence.
After
Closing thoughts: The revamped website significantly improved APC Packaging's online perception, offering a user-friendly experience for product searching and quote requests. This transformation not only enhanced the company’s digital presence but also aligned it with its true identity in the beauty packaging industry.
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