Rexford Industrial Realty Website UX Design & PMS Integration
Rexford Industrial Realty Website UX Design & PMS Integration
Overview: Rexford Industrial Realty is a real estate investment trust (REIT) that specializes in acquiring and managing industrial properties in Southern California, boasting over 300 properties across more than 34 million square feet. Their focus is on leasing warehouses and distribution centers to tenants, establishing themselves as a key player in the industrial real estate market.
Discovery: Rexford Industrial sought a partner to enhance the user experience of their commercial real estate website. The discovery phase revealed the need for redesigned property maps, landing pages, and visually engaging sections for Careers and ESG to address common inquiries from potential employees and investors.
UX strategy: In the UX strategy phase, the team audited the existing site structure and conducted a competitive analysis to improve the landing page for commercial real estate listings. Wireframes and content outlines were developed for critical pages, focusing on the flow of information and effective call-to-action designs.
Build: The design process adhered to Rexford’s brand guidelines while ensuring a responsive design suitable for all devices. Once the designs were approved, the development team wrote HTML and CSS code, incorporating interactive elements and animations.
Test & Launch: Thorough testing was conducted across various devices and browsers to confirm the site's responsive design and data accuracy from the Yardi integration. After validating the results, Rexford's team reviewed the site, leading to a final checklist preparation for a successful launch.
Closing thoughts: The redesign significantly enhanced Rexford’s online presence and operational efficiency, making critical information clearer and more accessible. The Yardi integration streamlined data entry processes, saving time and resources, which is crucial in the competitive Southern California commercial real estate market.
Your website is your brand’s first impression. Let’s make it a lasting one.