Transwestern Website Redesign & Development
Transwestern Website Redesign & Development
Overview: Transwestern is a global provider of commercial real estate services, boasting 35 U.S. offices and partnerships that extend their reach to over 180 offices in 37 countries. They focus on delivering valuable services in areas like Agency Leasing, Tenant Advisory, and Asset Services to various stakeholders in the commercial property market.
Discovery: The project began with an extensive Discovery phase, including user interviews with key teams to identify frustrations with the existing site. Key goals for the redesign were established, focusing on improving navigation for property listings, employee searches, research reports, and service pages.
Before
UX Strategy: During the UX strategy phase, wireframes were created to serve as blueprints for the site layout, ensuring an optimized user experience. Special attention was given to enhancing key user touchpoints, such as the research reports and property listings, with advanced search and filter features for better accessibility.
Build: The design process adhered to Transwestern’s brand guidelines, ensuring a consistent look and feel across all marketing materials. The development phase involved creating a custom .NET framework and integrating various third-party platforms, ensuring a responsive design that works seamlessly across all devices.
Test & Launch: Extensive testing was conducted to ensure all dynamic elements of the site functioned correctly, particularly the employee and property sections. After thorough validation, the site was prepared for launch, ready to provide a streamlined experience for users.
After
Closing Thoughts: User testing insights were instrumental in formulating a successful redesign strategy for Transwestern. The new site combines professional design with a robust CMS, empowering the marketing team to keep content current and enhance the user experience for potential clients.
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