Marketing Strategies Infographic for Telsi
Client Objective
Telsi sought to create a clear and engaging infographic to explain the differences between multichannel, cross-channel, and omnichannel marketing strategies. The goal was to illustrate how brands can effectively convey their message through multiple communication channels while offering a coherent, seamless experience for their audience.
Design Solution
For this project, I adopted a minimalist and flat-design approach, featuring vibrant colors and simple illustrations. This visual style was chosen to align with Telsi’s website design, ensuring consistency in their branding. The layout was carefully structured to highlight the core concepts of the infographic—defining each channel strategy and showcasing statistics and actionable steps. The final product successfully simplifies complex marketing terminology, making the information easy to understand and visually appealing for Telsi’s target audience.
