Branding for Foodtech Concept
The devil is in the details, and since vertical farms are an innovative product that can change the future of the food tech industry, while working on our Green Stack concept, we also decided to focus on branding.
We wanted the essence of the project to be reflected in every detail, so Sonya took on the task of designing the logo with these ideas in mind. The logo consists of three leaf icons stacked on top of each other, symbolizing the functionality of the farms, where each block is placed on top of the other, and the farms "grow" vertically without taking up much space.
We also envisioned how the branding elements might appear on other mediums – from receipts to t-shirts and billboards. Władysław helped us envision how the logo might look on the blocks themselves and how it might appear on packaging. With narrow or tall leaves, we can help the customer understand which block is inside just by looking at the packaging.
P.S. Shout out to Vito for his help with the animation on the project 🔥