Curewell Capital Redesign & Development

Los Angeles Police Department Website Redesign & Development

Overview: The Los Angeles Police Department (LAPD) is the third largest law enforcement agency in the U.S., dedicated to serving and protecting the city's residents. Their focus is on creating a more effective online presence to support their mission.

Key Achievements

3.4M+ visitors per year

-7% bounce rate

+8.8% pages/session

+7.3% average session duration

Discovery: The LAPD needed a complete redesign of their outdated website to better reflect their identity and improve navigation. Extensive stakeholder interviews and content audits revealed a disorganized site that was challenging for users to navigate.

Before

UX Strategy: The strategy focused on mobile-first design and intuitive site architecture to enhance user navigation. A custom page builder was developed, allowing the LAPD to create and manage hundreds of pages efficiently.

Build: The design introduced a brighter color palette and cinematic imagery, creating a fresh and engaging visual identity. The site was built on a user-friendly WordPress CMS, allowing easy content updates for multiple stakeholders.

Test & Launch: Thorough testing ensured a bug-free, responsive website suitable for all devices and browsers. After migrating hundreds of pages of content, the site was successfully launched, providing crucial information to millions.

After

Closing thoughts: The redesigned LAPD website offers an intuitive user experience, making information more accessible to the community. This world-class site is equipped to serve the LAPD and Los Angeles residents for years to come.

Build a Digital Experience That Stands Out Work with SPINX Digital to create a website that captures attention and converts visitors into loyal customers.