American Association of Individual Investors (AAII) Website Rede
American Association of Individual Investors (AAII) Website Redesign
Overview: AAII, founded in 1978, is dedicated to educating individuals on effective long-term asset management. They aim to guide members through smart, strategic investing practices.
Discovery: AAII approached SPINX to revamp their website and increase subscriber engagement. We identified pain points for both members and non-members, including site navigation and outdated design.
Before
UX Strategy: We redesigned the homepage and member dashboard to improve content organization and navigation. The goal was to reduce churn, boost engagement, and promote membership upgrades.
Build: Our design focused on a visually engaging homepage and member dashboard, highlighting essential tools and resources. We used the latest responsive HTML/CSS to ensure an optimized experience.
Test & Launch: After thorough testing on various browsers and devices, we fixed any issues and handed over the code for backend integration. AAII conducted their own tests before launch.
After
Closing Thoughts: The redesigned AAII site provides a more engaging and user-centric experience, increasing both member value and conversions by addressing user needs and improving overall usability.