BSM Consulting Website and Portal Redesign & Development
Overview: BSM Consulting is a leading healthcare consulting firm offering a comprehensive range of services, from general business operations to specialized guidance for medical practices. Their combination of membership programs, distance learning courses, and customized consulting positions them as a top choice for healthcare business management worldwide.
Discovery: BSM Consulting struggled with a disjointed user experience from separate websites for their consulting services and membership programs due to mergers and acquisitions. Our discovery process involved stakeholder interviews and audits to understand their ecosystem and develop a consolidation strategy for the new website.
Before
Key Achievements
+14.48% : Session Duration
-14% : Bounce Rate
+12.14% : Pages per Session
UX strategy: The primary challenge was organizing the extensive content from BSM Consulting's five websites, which led us to focus on defining the information architecture and website taxonomy through sitemap creation. After establishing the sitemap, we developed wireframes to layout content on custom page templates, tested navigation flows, and meticulously mapped ecommerce processes for each membership program to streamline the user experience and enhance conversion rates.
Build: With the UX strategy in place, we designed BSM Consulting's site by creating a comprehensive visual language library using their brand colors and fonts. Built on the ASP.NET framework, the complex development featured a custom CMS for tailored reporting and admin roles, a page builder for future self-management, and API integration with Totara for seamless access to the distance learning system.
Test & Launch: After completing the development, we collaborated with BSM Consulting to thoroughly test the site, make final adjustments, and input content, ensuring all user flows were functioning without bugs. The meticulous transition of user data from legacy systems into the new database required careful double-checking to guarantee existing users could seamlessly access their accounts post-launch.
After
Closing thoughts: Through close collaboration with BSM Consulting and our expertise in UX, web design, and development, we successfully transformed their online presence into a vibrant, engaging experience. The project not only addressed their challenges but also enhanced their ability to serve clients effectively.
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