Medical Device Ecommerce Website Redesign & Development
Overview: Soma Tech is a medical equipment reseller offering a wide range of new and refurbished medical devices for healthcare providers through an ecommerce-like website. With an extensive inventory from top manufacturers, they facilitate easy discovery of the ideal medical devices for various healthcare facilities.
Discovery: Soma Tech’s website appeared outdated, featuring an unimpressive brand image and a disjointed user experience. To identify these issues, we engaged in discovery activities, including a competitive audit of similar sites and a thorough examination of Soma Tech’s website and brand identity to pinpoint areas for improvement.
Before
UX strategy: The discovery efforts laid a strong foundation for our UX strategy, starting with user journey mapping to identify visitor interactions and pain points. We then designed an intuitive website hierarchy for smooth navigation and created a cohesive brand guide to enhance visual appeal and consistency, aligning the ecommerce site with Soma Tech's brand identity.
Build: We designed Soma Tech's website with a professional color palette and authentic imagery to enhance visual appeal and usability while integrating ecommerce functionality into Woo-Commerce for easy browsing and quoting. The site is bilingual, responsive across all devices, and SEO-friendly to optimize visibility and effectively reach its target audience.
Test & Launch: Prior to launching Soma Tech’s redesigned website, we conducted thorough testing across multiple browsers and devices to ensure a seamless experience for all visitors. After verifying functionality and responsiveness, we proudly launched the new site with great excitement.
After
Closing thought: Soma Tech’s newly redesigned medical device ecommerce website provides a delightful and user-friendly experience for visitors, featuring an updated design and improved usability. We are confident that this revamped site will significantly simplify the process for healthcare professionals to explore and discover high-quality medical equipment.
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