Keller Postman Redesign
Overview: Keller Postman is a dedicated law firm that advocates for consumers, employees, and veterans harmed by corporations or the government, specializing in mass torts, personal injury, and class actions. They have represented over 1.4 million individuals and secured more than $500 million in settlements.
Discovery: Keller Postman aimed to shift their online reputation from a boutique firm to a big, successful law firm, identifying that their old website design reinforced the outdated narrative. Through stakeholder interviews, competitive analysis, and a website audit, they gathered crucial insights to guide the redesign process.
Before
UX strategy: Keller Postman sought to reshape their online image from a boutique firm to a big, successful law firm, recognizing that their old website design contributed to this outdated perception. Discovery efforts included stakeholder interviews, competitive analysis, and a website audit to gather vital information for the redesign.
Build: With a clear strategy, custom page designs were developed to reflect Keller Postman's relentless vigor while aligning with established brand guidelines. Developers crafted search engine-friendly front-end code and integrated custom designs into a user-friendly WordPress CMS, enhancing content management and incorporating SEO tools for improved visibility and security.
Test & Launch: Before handing the site over to Keller Postman, our team conducted thorough testing to ensure all functionalities were working correctly and provided training on CMS updates. After final checks and an organized pre-launch process, the site was successfully launched on the new server, going live as planned.
After
Closing thoughts: Keller Postman's new website surpasses the status quo, allowing them to shed the "boutique" label and confidently showcase their determination in pursuing justice for clients. With a beautifully designed and fully functional site, their online presence now accurately reflects their commitment to making a significant impact.
"Create your digital story with SPINX Digital—where innovation meets impact!"