Bega Website Redesign
Overview: BEGA, founded in 1949, is a third-generation family-owned company specializing in fine architectural lighting solutions, known for its innovative designs and commitment to quality. As a multi-million dollar corporation, they continue to influence the architectural landscape globally.
Key Achievements
Average Session Duration: +168%
Bounce Rate: -42%
Overall Increase: +10,098%
Discovery: BEGA’s previous website was outdated and unengaging, featuring confusing navigation and a monochromatic color scheme. The redesign aimed to enhance visual appeal with color, simplify navigation, and improve content management for easier updates.
Before
UX strategy: The User Experience strategy focused on creating intuitive site navigation to enhance browsing and drive visitors deeper into the sales funnel, featuring a main CTA to the projects section and a search feature for quick access to product documentation. Simplified navigation was also implemented to help users easily browse categories and products.
Build: The design phase aimed to create a functional, modern, and engaging website that reflects BEGA's strong brand identity and industry dominance, featuring a minimalistic layout with increased imagery.
Test & Launch: After thorough testing on various devices and browsers, the website was deemed exceptional before being handed over to BEGA's team for further testing. A launch plan ensured an exciting and stress-free launch day, with additional testing conducted post-launch.
After
Closing thoughts: We delivered a fresh, easy-to-navigate website for BEGA, featuring a simple, flat, brutalist design and a robust internal platform for easy updates. This enhanced online presence now complements BEGA's pioneering architectural lighting designs, offering an improved experience for visitors.
"Take the first step toward digital excellence—join SPINX Digital today!"