Wallure Home - Luxury Storage Furniture
Elegant storage that doubles as décor.
Introducing Wallure Home, a design studio and boutique dedicated to crafting multifunctional pieces that live in harmony with the modern home. Their vision is to craft pieces that marry aesthetic elegance with practical utility, inspiring customers through chic, sustainable storage solutions that are designed to endure.
The brand name, Wallure, is a play on the word "allure," signifying beauty, while the "Wall" in Wallure alludes to the brand’s focus on wall-mounted furniture. Our challenge was to develop a visual identity and print design that encapsulates the brand’s core values of creativity, functionality, quality, luxury, and sustainability.
To achieve this, we designed a custom logotype and a sophisticated "WH" wordmark, creating a cohesive logo system. This was paired with timeless, refined typography that complements the brand's aesthetic. The color palette draws inspiration from nature and sustainable materials, incorporating shades reminiscent of cardboard, green foliage, neutral-toned furnishings, and the organic warmth of materials like beige stone.
For the printed materials, we elevated the tactile experience by consistently applying blind emboss finishes throughout the designs, ensuring a sense of understated luxury. Premium Colorplan paper stock was selected for business cards, thank you notes, envelopes, and packaging elements, adding to the sense of craftsmanship and attention to detail in every piece.
