The California Endowment Website Redesign & Development
Case Study: The California Endowment Website Redesign
Overview: The California Endowment is a non-profit organization founded in 1996 focused on supporting organizations that pursue social justice and health equity for all Californians. As the largest private health foundation in the state with over $3 billion dollars in assets, they have awarded over 22,000 grants totaling $2.9+ billion to community-based organizations throughout California.
Discovery Phase: The California Endowment sought to revamp their website to effectively communicate their new 10-year plan focused on health equity and social justice while addressing an outdated design and confusing navigation. Extensive audits and usability testing revealed significant user challenges and outdated content, hampering both visitor experience and SEO performance.
Before
UX Strategy: The UX strategy focused on creating a simplified site map and a robust content strategy to ensure relevant, up-to-date information was easily accessible. This was complemented by collaborative wireframing to prioritize content and optimize user journeys, allowing for rapid iterations and enhancements in site structure.
Build Phase: The design phase brought The California Endowment's vision to life through an uplifting color palette and accessible typography, complemented by dynamic imagery and micro-animations.
Test & Launch: Thorough testing was conducted across multiple devices and browsers to ensure a seamless user experience, while an Agile/Scrum process facilitated continuous stakeholder feedback throughout the project.
After
Closing Thoughts: The California Endowment now boasts a modern, user-friendly website that effectively communicates their mission, featuring clean development and streamlined navigation to enhance their impact.
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