Picklemall Brand Identity

Picklemall aims to capitalize on the increasing demand for pickleball by transforming vacant mall spaces into indoor courts. Their unique concept allows for pickleball to be played indoors, year-round, to provide enjoyable entertainment nationwide. Picklemall's brand identity was created to appeal to mass-audiences in an inclusive way that promotes physical activity. Beyond public enjoyment, Picklemall also hosts sponsored events for leagues such as Minor League Pickleball. Learn more about this design campaign at Lateral Design .