APP Promo

I have been working closely with this client over several phases, initially helping with their rebranding, web design, development, and marketing strategy. Our most recent collaboration centered around the launch of their new app, where I took on the task of creating a promotional video designed to boost user engagement and highlight the app’s standout features.

Leveraging Figma for precise design mockups and storyboarding, I ensured that the visuals were aligned with the brand’s identity and messaging. The process involved crafting a clear and intuitive user experience that mirrored the app's functionality. Once the designs were finalized, I transitioned into Adobe After Effects to bring those static designs to life. Utilizing motion graphics and animated transitions, I created a dynamic video that captures the app's core features while maintaining a sleek and professional aesthetic.

This promo video played a key role in the client’s marketing campaign, serving as a central piece for their social media, website, and app store listings. It not only attracted attention but also communicated the app's value proposition in an engaging, digestible format.