Matcha - Mobile Designs

At Matcha, we've recently updated several core mobile pages, resulting in a 5-10% increase in mobile conversion rates. Here are some of the small design changes driving it 🧵

Before: Asking users connect their wallet BEFORE accessing the trade module and receiving a quote.

After: Asking users to connect their wallet AFTER accessing the trade module and receiving a quote.

Revealing 16.2% more token page content to users leads to a reduced bounce rate.

Reducing the space by 7.4% allowed us to fully display the CTA button on the key decision-making screen.

Positioning the CTA button as sticky above the keyboard removed the need to close the keyboard or scroll down in order to continue with the trade.