Project Overview

In partnership with WTS Energy, we developed a new business line, Employer of Record (EOR), aimed at providing comprehensive employment solutions. Our team was involved in every aspect of the project, from strategy to execution. We crafted a unique brand identity, developed the content, designed the user experience, and ensured smooth lead management with advanced automation systems.

Strategy & Content

We began with a deep dive into the business goals, market positioning, and target audience, developing a comprehensive strategy for the EOR service. From there, we created compelling content that clearly communicates the value of the EOR services, ensuring it resonates with WTS Energy’s diverse audience across sectors.

Design & Development

Using Figma, we designed a modern, intuitive user interface that reflects the professionalism of the WTS Energy brand and supports a seamless user experience. The website was developed on WordPress with a focus on functionality, scalability, and ease of navigation.

Lead Generation & Automation

We implemented smart lead forms, enabling users to easily express interest and get in touch. The process was fully automated using Zapier, directing leads straight to Microsoft Teams for immediate follow-up, optimizing the response time and ensuring a streamlined communication flow between departments.

Key Technologies Used:

• Figma for design

• WordPress for development

• Zapier for lead automation

• Microsoft Teams for lead management

Results

The launch of the EOR business line has expanded WTS Energy’s service offerings, providing a new revenue stream. With an optimized lead generation process and smooth integration between platforms, the business can quickly manage and respond to client inquiries, resulting in improved efficiency and customer engagement.

Conclusion

Our collaboration with WTS Energy led to the successful creation and launch of the EOR business line. By combining strategic planning, modern design, WordPress development, and automation, we’ve provided a scalable solution that enhances WTS Energy’s ability to serve clients and grow their business.