Nuttini • Brand Design
About the Brand
Headquartered in Los Angeles, with stores in New York, Paris, and Dubai, Nuttini crafts smooth, all-natural nut butters from 100% pure, premium ingredients. Their commitment to quality is reflected in every jar, offering rich, authentic flavors and a wholesome, indulgent experience. With meticulous sourcing and expert craftsmanship, Nuttini ensures each spread delivers a natural, delicious taste, embodying their dedication to excellence.
The Logo
The logo captures a balance of elegance and natural purity. A carefully refined script font provides a bold yet fluid appearance, mirroring the creamy texture of Nuttinis' nut butters. The connected letters form a smooth, continuous flow with a slight tilt adding a dynamic touch, while the large capital "N" with its exaggerated curve further enhances it's "creamy" feel.
The Illustration
The hand-drawn almond leaf illustration brings a personal, artisanal feel to Nuttini’s brand. Its simple details add warmth and character, blending a natural touch into the brand's story. This element works well for favicons, social media profiles, or as an extra touch in marketing materials.
The Color Palette
Nuttini’s color palette harmonizes beige, deep dark brown, creamy yellow, and burnt orange to capture a sense of warmth, purity, and timeless elegance. The deep brown grounds the palette with depth, while creamy yellow and burnt orange infuses it with a vibrant, inviting energy. This combination creates a refined and pure aesthetic that highlights Nuttini’s premium quality products.
The Typography
To highlight the brand’s premium feel, we chose Writer by Pangram Pangram Foundry. This elegant serif typeface, influenced by French Renaissance design, merges classic charm with modern sophistication. It serves as both the primary and secondary font, with different weights employed to create contrast. Its refined yet inviting character captures modern elegance, infusing the brand with clarity and sophistication.
The Tagline
Spoon-licking Delight.
Label Designs
The goal for the packaging labels was to achieve an elegant and clean design with an earthy, authentic touch. Each nut butter is distinguished by a unique, soft color to reflect purity. The design places the product name prominently in the center for easy visibility, while smaller text along the sides provides additional details.
