AM.PM | LOGO DESIGN & BRAND IDENTITY

AM.PM Milk Tea Shop was born with the mission of bringing customers delicious, quality milk tea and is committed to bringing a wonderful, complete milk tea experience.

The AM.PM brand identity designed by Bee Art uses brown as the main color, bringing a warm, close and natural feeling. In addition, brown is often reminiscent of natural ingredients such as tea, brown sugar, associated with the familiar flavor of milk tea. This color helps build trust in a clean and quality product.

The brand logo is designed using the typical milk tea cup icon with pearls below. The AM.PM brand name is cleverly stylized with the body of the cup, both bringing high aesthetics and helping customers to easily recognize the brand. Moreover, the dash of the letter A is also stylized to resemble the tea leaf icon, demonstrating the brand's commitment to the fresh and natural ingredients of the product.

Client AM.PM

Logo and Branding Project. Logo is designed for Beauty Spa in Vietnam.

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• Email: info@beeart.vn

• Website: www.beeart.vn

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