Art of Millions

Subtle Statements: Crafting Artistic Identity

"From London to Dubai, Art of Millions weaves artistic expression into fashion."

The campaign for this fashion brand started threading its story in early 2023. The couple behind it already has a footing in London. They sought to expand their reach to Dubai. I handled the whole marketing concept of their brand. The message here is to show that fashion is not just clothing but an artistic expression. Find your inspiration, your identity, and your confidence in every piece.

To embody the quiet luxury that defines the brand, I employed an elegant blueish-grey color palette throughout the project. It lent a noiseless background while still augmenting the looks of the models and clothes. The typography was carefully chosen to complement the simple yet timeless design of their garments, reflecting subtlety and understated opulence from start to finish.