Fuglar’s transformed identity and enhanced digital presence
Fuglar is an innovative software company with two decades of experience, backed by a loyal customer base and a team of experienced staff. In our initial meeting with Fuglar, we delved into strategies to modernize the brand. Our vision was to create a fresh, contemporary aesthetic while ensuring the company’s identity reflects trustworthiness and security, attributes that customers can rely on.
Fresh and Contemporary Identity
During the logo design phase, we explored various representations of technology and programming languages. The final logo consists of two geometric shapes that form an abstract symbol, inspired by programming brackets and the letter "F" for Fuglar. This design can also be interpreted as a stylized bird, reflecting freedom and innovation, as well as the company’s name, which translates to Birds. The logo embodies trust and reliability—key attributes of the Fuglar brand.
The new brand identity features a color palette of deep navy blue and crisp white, instilling a sense of trust and security. along with a vibrant lime green accent color, creating a balance between energy and professionalism.
The typography choices further elevate the brand’s identity: Inter, a sleek and modern sans-serif font, is ideal for longer text on various platforms, ensuring clarity and legibility. Complementing this is Degular, a bold headline font that adds warmth and versatility to the brand’s voice.
Strengthening the Digital Presence
Our objective for the website was to create a digital environment that reflects Fuglar’s core values of innovation, simplicity, and technical expertise, while ensuring a seamless user experience. Branding is not only about choosing the right colors or designing a logo but also about creating a functional and user-friendly website. We began by collaborating with the client to design a wireframe, which served as the foundation for the site’s evolution.
Using intuitive navigation, users can easily explore the website and learn about Fuglar’s products. Our design prioritizes accessibility across all devices, ensuring that every visitor can engage effortlessly with the content. The services provided by Fuglar are organized into clean, clear sections that outline the company’s focus, making each page easy to navigate and understand.
Bold Statement in a Competitive Market
Fuglar’s reimagined brand is visually striking, crafted with the everyday user in mind. Streamlined navigation, clean design and a recognizable color palette come together and create a brand that resonates with the company’s target audience. By modernizing its online presence with a functional and aesthetically pleasing brand identity, Fuglar strengthens its position in the competitive software industry. With this fresh visual identity, Fuglar is ready to make a bold statement while continuing to deliver cutting-edge software solutions.
Branding made by Edvard Atli Birgisson(@eabirgisson) & UI design by Anton Orn Kaernested
