abc home & carpet

An imaginative yet practical redesign for  one of NYC’s most well-known wellness retail brands.

Role: Web Designer, Art Direction

Team: Solo Project

Tools: Figma, Sketch, HTML/CSS/Javascript

Context: abc home & carpet is one of the country’s oldest home furnishing stores. Their ethos as a department retailer is exceptional, weaving the concept of sacred space with environmentally and ethically sound practices from procurement to payroll.

Brief: In my 2.5 years at abc, I found that our website had a series of limitations that kept the business from doing as well as it could. I built and presented this redesigned concept in order to address some of the problems with the website while highlighting our key categories.