Millowtherapy.com

A playful brand and website for a culturally-specific therapy practice.

Role: Web Designer, Illustrator, Brand Designer, Project Manager

Team: Solo Project

Tools: Figma, Sketch, HTML/CSS/Javascript, Procreate

Context This project came from Rishika Singh, a queer Indian therapist and lifelong New Yorker. We met in March 2024 and embarked on the project to create a brand for her new practice millow therapy, which she hopes will “bring the kind of therapy I found deeply healing to my own community, whose unique perspectives and challenges are rarely centered in traditional therapy practice”.

Brief In light of the minimal aesthetic that many therapy practices employ, we were looking to represent millow in way that’s relational, candid, and warm, with a full-bodied, earthy aesthetic to match. Additionally, many therapists spend more time than needed on clients that aren’t a good fit, and the process of making an appointment, consulting, going through insurance, and doing intake can be a lot to go through all to figure out that the client wasn’t properly educated on what they needed out of therapy. This is especially important for a culturally specific therapy practice like millow.

In the final design, I made a “glaze” with the color palette for each section and some images. I choose Pangaia as the main font and National Park, a font designed after US National Park signage, as the secondary font. For the illustration, I focused on chunky shapes and dot shading influenced by henna tattoos and traditional South Asian ceramics and jewelry.