Praia Burguer Logo

Development Process of the Logo

The highlighted project on this page involves the development of a logo focused on the fast food industry. The brand's proposal is to evoke a desire for the food and increase the consumer's appetite when looking at its logo. Thus, the company's visual representation was created to stimulate the desire for food consumption.

The process of developing the visual identity for the company "Buguer Praia" was carefully planned to include references to the fast food industry, as well as to convey the subliminal message of desire and appetite for the food.

The logo concept was enveloped in the abstraction of the

desire to eat, combined with a beach silhouette.

The logo concept was enveloped in the abstraction of the desire to acquire food. Thus, a warm color palette was used to implicitly convey the desire for hot, spicy, flavorful, and fast foods. Additionally, beach references were incorporated into the visual imagery.

The typography was hand-drawn with the aid of a pencil. The purpose of the typography is to evoke the idea of handwritten notes for purchasing food.

Blocking processes in the creation of the visual identity.

Photoshop was used for the development of the logo.

Project Objective

Overall, the creation process of this work was a challenge for my career. It is widely understood that a Graphic Designer must handle a product that will represent the image of a business, especially in the food industry, where thousands of people first "buy" with their eyes, through visuals. Therefore, the development of this logo was meticulously studied to gather the necessary information and transform it into shapes and colors.

My Experience

My involvement in the creation and development of the logo for the company Burguer Praia was highly rewarding. I gained valuable knowledge about the fast food industry and acquired experience in project planning within the food market.

Software and Additional Resources Used for Development

In this project, I used Adobe Photoshop Version: 20.0.1 (2018). Additionally, I incorporated the use of a Wacom One Pen Tablet, Version: CTL472L, to create the smooth lines and curves in the logo illustration. The work was carried out on a Windows 10 operating system.