Backbone Logo

Logo for product lifecycle management (PLM) service. The key elements of both the logo and identity is the main attributes of the brand — dynamics and forward movement, which are reflected in the lines of the internal segments of the signmark and in the supported plastic of wordmark.

“I’m very pleased with the development process and the creative solutions provided by Aleksey. The final result clearly conveyed the essence of the brand and became a unique recognizable symbol in the B2B Retail Software market.”

Alex Gilev, Creative Director

The segmented signmark creates independent elements that form the basis of the visual identity and allow to widely scale a recognizable technique to any type of content and layouts.

UX/UI: 30K Strategy

“The brand strategy and logo established a clear direction for the development of the product and its interface, enabling the company to attract $ 15 million in investments. Investors were highly impressed by the visual identity and uniqueness of the brand, which played a significant role in the professional appearance of the product.”

Alex Gilev, Creative Director