Creatives in Focus | Creative Economy Event

Criativos em Foco (Creatives in Focus), was a series of lectures on the creative economy that took place in Rio de Janeiro (RJ) in 2019. The project was conceived by Renata Accioly, a producer and creative manager.

The visual identity of the project was created by me in 2019, with approvals made by Renata and Caixa Cultural (Rio de Janeiro). The idea behind the logo was to bring the letter “C” simulating the focusing movement of a camera lens. The colors represent the multiplicity of personalities and disciplines that encompass and integrate creative thinking. The font created for the project, which signs “Creatives in Focus,” also alludes to the process of gaining sharpness and focus, bringing semiotic unity to the concept.