Car rent and streaming service paywalls
In this exercise, I designed two distinct paywalls tailored to different brand personas: one for an easy-going, informal car rental service and another for a sophisticated streaming platform.
For the car rental paywall, I chose playful illustrations and light colors with high contrast to convey a fun and approachable tone. In contrast, the streaming service paywall features darker colors and gradients to create a formal impression, enhanced by a modern touch through the gradient design.