Crypto Branding Presentation for PreMarket
Elevating PreMarket’s Brand through Strategic Design
Introduction: Building on the foundation of our previous website design presentation, we now focus on enhancing PreMarket's overall branding. This initiative aims to solidify the platform's identity in the competitive marketplace of airdrop farming and trading, ensuring it stands out both visually and functionally.
Client Objective: After improving the website’s user interface, the client sought to elevate the platform’s brand image. The goal was to create a cohesive and impactful visual identity that resonates with both airdrop farmers and traders, enhancing recognition and trust.
Our Approach:
Brand Strategy: We developed a comprehensive brand strategy that includes a visual identity, tone of voice, and user engagement techniques tailored to PreMarket's target audience.
Visual Identity: Our design team created a distinctive logo, selected a color scheme that reflects the platform’s innovative and secure nature, and designed marketing materials that align with the new branding.
Responsive Design: We ensured that the new branding was consistently applied across all digital touchpoints, including the website, mobile app, and social media platforms, to provide a seamless user experience.
Instagram Campaign: We launched an Instagram campaign featuring custom illustrations that highlight the platform’s key benefits and functionalities, engaging the community and boosting visibility.
Challenges: Integrating the new branding across all platforms while maintaining a consistent look and feel was challenging, especially ensuring that all elements were optimized for various devices and social media.
Outcome: The rebranding effort was successful, with the new visual identity being well-received by the user base. The clear, modern design and consistent branding across all channels have significantly improved user engagement and positioned PreMarket as a leader in its niche.
Presentation Highlights:
Landing Page Showcase: We demonstrate how the redesigned landing page reflects the new branding with a clean layout and strategic use of brand colors.
Instagram Visuals: Examples of the Instagram campaign illustrate how social media is utilized to communicate the brand’s message effectively.
Responsive Design Implementation: Screenshots of how the branding adapts across different devices, ensuring a cohesive user experience everywhere.
By embracing a comprehensive branding approach, PreMarket is poised to attract more users and achieve greater market penetration.
We are a full-cycle agency that delivers turnkey projects, and by identifying the branding, creating the web design, and mobile app we turn it into a live product.
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