Misk Saudi Leadership Society

The Saudi Leadership Society: Forging a dynamic brand for an emerging society poised to create lasting impact

With the proposition defined and brand identity created, we worked closely with the SLS team and external providers to ensure that the new brand was fully expressed at the inaugural 2024 Annual Assembly across all communications. We equipped SLS communications teams with a comprehensive Brand Toolkit detailing all visual and verbal elements, containing the core components needed to create compelling communications and collateral. 

Beyond the identity guidelines, we developed clear plans for brand activation on three levels: current touchpoints, campaign communications, and future experiences. Armed with these tools and plans, SLS is poised to bring their brand to the world with coherence, consistency, and lasting impact.