Salty Pets - eCommerce & Wholesale Store

The Problems We Needed to Solve

1. Multiple Payment Gateways: including PayPal, Stripe, and Xero, to cater to a diverse customer base.

2. Complex Shipping and Tax Calculations: international shipping calculations based on product weight, and Australian tax correctly applied.

3. Wholesale Customer Management: There was a need to differentiate between wholesale and regular customers, ensuring wholesale customers required approval and received special pricing and differnt automated email templates, while regular customers had purchasing limits.

4. Inventory Control: Salty Pets wanted only in-stock items to be displayed in the catalogue and the ability to set custom attributes like colour, and size to manage variable prodict pricing and stock qty.

5. Shop Layout Preferences: Ability to browse products using filters,and two shop layouts to cater to both grid and an order list views.

6. Customer Support and SEO Needs: The site needed a comprehensive FAQ page, contact page, and a blog with SEO-optimised posts to improve customer experience and visibility.

7. Adhering to Brand Identity: Salty Pets have an established Brand and logo, essential that the website's design and language aligned with Salty Pets' branding and created a friendly, engaging user experience.

Key Elements

WooCommerce integration with PayPal, Stripe, and Xero

1. International shipping calculated based on weight

2. Australian tax setup

3. Wholesale customer approval and special pricing

4. Regular customer purchasing limits

5. Display only in-stock items in the catalogue

6. Two shop layouts: regular grid-based store and list view

7. Advanced FAQ page

8. Contact page

9. Blog with 5 SEO optimized posts...

What we delivered

1. Integrated Payment Solutions: We successfully incorporated PayPal, Stripe, and Xero as payment gateways, ensuring secure, reliable, and flexible transaction options for Salty Pets customers.

2. Advanced Shipping and Tax Setup: We implemented international shipping calculations based on weight, ensuring accurate shipping costs for customers worldwide. Australian tax regulations were set up to ensure compliance.

3. Wholesale and Regular Customer Segmentation: For wholesale customers, we added an approval process and special pricing, while regular customers were assigned purchasing limits to manage stock effectively.

4. Dynamic Inventory Display: We configured the catalogue to only display items that are in stock, giving customers a real-time view of available products.

5. Dual Shop Layouts: To enhance the shopping experience, we developed two shop layouts: a grid-based view for traditional browsing and a list view featuring clickable round quantity buttons for ease of ordering.

6. Improved Customer Support and SEO: We built an advanced FAQ page to address common customer queries, created a contact page for easy communication, and published a blog with five SEO-optimised posts to boost search engine rankings.

7. Brand-Consistent Design: We ensured that the website’s design, structure, and content adhered to Salty Pets' branding guidelines. Friendly and engaging language was used throughout the site to foster a positive user experience.