Brand Identity Design
Desert Furniture
My friend's dad's interior furniture business has been operating offline successfully, but now they're looking to expand their reach online. The challenge was, that they currently lack a well-defined brand identity and haven't established a strong online presence. That's where I came in to help!
My Project Goals Were
Develop a logo that clearly communicates the business's services.
Design a digital brochure for online distribution, attracting potential clients and customers.
Craft engaging social media content to establish an effective online presence.
My Design Process
Understanding the Business:
I began by thoroughly researching the business, its offerings, and its operational approach. This helped me grasp their unique selling proposition.
Target Audience Definition:
Identifying the ideal customer profile was crucial. This involved understanding their demographics, needs, and online behaviour.
Bridging the Offline-Online Gap:
I analyzed the existing offline presence to identify elements that could be effectively translated online.
Competitive Landscape:
A thorough competitor analysis allowed me to understand the online presence of similar businesses and identify opportunities to differentiate the brand.
Design for Distinction:
Having a deep understanding of the brand, target audience, and competitive landscape, I designed the logo, brochure, and social media content to create a standout online presence.
Thank You for Visiting!
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