Relogo Project | Refreshing Brands

There are companies that don't always need a complete rebranding project; they just want to give their logo a new style without investing a fortune.

That's why, when I became aware of this, I created a new service tailored to this need: "Relogo" A new area where I can offer all types of companies my extensive knowledge and skills in the world of branding, without it costing them a fortune.

For the rebranding of "Motivo" a digital marketing agency founded in 2001, I was entrusted with the task of modernizing their logo while maintaining the core essence of the original design. The goal was to evolve the brand identity to resonate with today’s digital-first environment without losing its heritage.

The new logo streamlines the original elements, creating a cleaner and more versatile design that adapts seamlessly across various platforms and media.

By refining the typography and adjusting the color palette, the updated identity strikes a balance between innovation and tradition, reflecting Motivo’s long-standing experience and forward-thinking approach in the ever-evolving digital landscape.