Roam // 2021 - 2022

Sofia Gattuso
Sofia Gattuso
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    London tube billboard with an advertisement for Roam
    Outside UK station billboard with an advertisement for Roam
    Three posters advertising Roam on a London tube escalator.
    Bus stop advertisement for Roam at Marble Arch Station in London.

    Roam is a UK-based sexual wellness brand with a mission to promote sex positivity and inclusivity. While working as a Junior Designer @ HeyHiHello, I was responsible for designing Roam's weekly social posts and OOH ads to promote their brand message of 'sex is natural' while advertising their products (devices, lube and condoms) in a playful way.

    This project helped me step outside my comfort zone and gave me the opportunity to contribute meaningfully to society by bringing sex talk out in the open.

    Two social posts with playful text advertising Roam's products.
    Two social posts showing a comparison between Roam's products with another common brand.
    Three social posts with information about '3 sex myths'.
    Sofia Gattuso
    Sofia Gattuso Get in touch

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