I'm excited to share the results of my work as a Marketing Specialist at Home Chef, a family-run chain of craft food stores. During my time there, I handled a range of marketing and branding responsibilities that contributed to the company's growth.

Key Achievements:

• Developed the complete brand identity: logo, tone of voice, color palette, and visual style across stores and marketing assets.

• Designed and created all print and digital materials: business cards, brochures, banners, labels, and more.

• Managed the social media presence on Instagram and Facebook, growing the audience and engagement through targeted campaigns.

• Created and optimized digital ads, collaborating with influencers for promotional content.

• Built and launched a Google Maps presence, including store verification and content management.

• Organized customer events, handling branding and visual content for on-site marketing.

Website Design:

I also designed and launched my first website for Home Chef, aimed at promoting their holiday boxes and showcasing the product catalog. The site was user-friendly and focused on easy navigation.

Print Materials:

For print, I developed a variety of branded assets, including business cards, banners, packaging, and menus. Each piece was designed to create a cohesive and professional look for the brand.

Social Media Management:

I created engaging content for social media, including posts and stories that resonated with the audience and aligned with Home Chef’s friendly and inviting tone.

It was a pleasure to be part of the Home Chef family, where I gained valuable experience in both marketing and design. This role helped me refine the skills that I now apply as a UX/UI Designer.

🤝 Let’s make ideas happen:

design.by.chernova@gmail.com