As part of this reorientation, we created a modern online store that is optimally aligned with the target group and conveys the new brand identity to the outside world. The store was developed using the popular store CMS Shopify.

Under the slogan “Smart sipping for a balanced lifestyle”, our client completely realigned the CALOW brand. This included new flavors of sparkling wine products and a new logo including corporate design.

Focus on mobile

As this online store, like most others, is primarily accessed from mobile devices such as smartphones, the focus throughout the development phase was on mobile display.