UI/UX Design for Seamless Shopping Experience

In this project, I developed a user-centric e-commerce website that balances aesthetics and functionality to drive conversions. Starting with thorough user research and competitor analysis, I designed intuitive navigation, clear product categorization, and a streamlined checkout process. The site is optimized for mobile and desktop, ensuring a responsive and engaging shopping experience. Key features include personalized product recommendations, easy-to-use filters, and seamless integration of payment gateways. Tools: Figma, Adobe XD, Sketch.