Supplement Brand Refresh
Future Kind Rebrand
Future Kind provides high-quality nutritional supplements with a focus on evidence-based ingredients, targeted to vegan consumers who care about animals and environmental sustainability.
Eliot and Shaun Cunningham came to us to redesign their previous supplement bottles into beautiful, minimalist compostable pouches. During our discovery process, we came to realize their basic identity didn’t feel consistent, reliable, and relevant enough, therefore we also improved the logo design, brand colors, font pairing, and iconography to better reflect their brand personality and values: kind, fun, friendly, organic vegan brand with a modern-retro vibe and a human approach focused on supporting their favorite animal sanctuaries.
SERVICES
Visual Identity and Packaging Redesign, Iconography, Website Direction, Newsletter Redesign
RESULTS
After rebranding in early 2023, Future Kind managed to scale to nearly $4 million in annual sales, right before they decided to sell to open.store and focus on their next business venture. The 3 SKUs we redesigned in the first phase are now among their best sellers.
