Jai Essentials

Jai Essentials is a small business startup for all-natural skin and hair products. I created their brand identity from the client's founding principle "A Mother's Love." Her mother had recently passed which inspired my client to become an entrepreneur and step into her dream. To honor her mother I used a photo of her mother to incorporate her image in the brand. I chose masculine fonts to balance the feminine image of her mother as the products are unisex. The client requested an earth-tone purple palette.

Full scope of work: Brand identity, packaging, print marketing material, e-commerce website, social media marketing materials, and recently added social media management to begin September 25, 2024.

Website: https://jaiessentialsco.com

Facebook: https://www.facebook.com/JAIESSENTIALSco

Instagram: https://www.instagram.com/jai.essentials.co