Revolutionizing professional networking with Orbiit

Orbiit.ai had already carved out a niche in AI-powered community matchmaking, known for fostering community connections, especially powerful during the pandemic. After the lockdowns, Orbiit’s team ambitiously targeted a promising new market in the B2B SaaS sector.

With their sights set on this new direction, Orbiit teamed up with Lumi. With our unique focus on guiding startups through bold new directions while safeguarding their core business, we were excited to help the team. Our main goal was to redefine their platform for the B2B SaaS audience, leveraging our expertise to ensure a seamless pivot into this promising market.

As we moved through the clear tasks and saw impact from early experimentations, we started to develop a good understanding of the deeper work involved. The three work streams that emerged:

• - Iteratively shipping and refining product features with the engineering team

- Supporting the sales team in building a pipeline, by exploring new messaging, launching landing pages and messaging prototypes

• - Exploring and designing features that specifically focus on creating more value to the new audience B2B SaaS audience

After a few months, the results of all our work began showing up with the Orbiit customers. One client saw a 900% increase in customer retention when using Orbiit, while another doubled engagement. What’s even better, they both matched the new Ideal Customer Profile that we refined with the team.

Explore how your startup can thrive with Lumi – book a call with us today!