Sonora
I'm finally able to show the new logotype that I recently revisited for Sonora—a women's collection of western influenced footwear inspired by the Sonoran Desert.
I've learned a lot over the past several years since I first approached the original rebrand of the Sonora logo and began my venture into lettering design. I noticed there were several inconsistencies with the letterforms that I thought needed to be addressed. With this refresh, I created better structure within each character which allowed for a more professional aesthetic.
I'll be sharing some more brand identity collateral in the near future, but i wanted to kick things off with the most important part of any refresh and the foundation of any identity: the logo.