Elaichi Restaurant Brand Guideline Overview

Brand Vision:

Elaichi Restaurant envisions a world where every plate is a celebration of fresh, vibrant, and cruelty-free ingredients, inspiring a healthier and more sustainable lifestyle.

Logo Design:

• The logo integrates a stylized leaf element, symbolizing nature, health, and harmony.

• The logo uses a flowing, script font for "Elaichi" paired with a more straightforward font for "Restaurant," conveying a sense of quality, authenticity, and elegance.

Logo Philosophy:

• The word "Elaichi" is written in a cursive font that evokes elegance and sophistication, reflecting the restaurant's focus on high-quality dining experiences.

• The green color in the logo symbolizes the restaurant’s commitment to health and nature.

Color Palette:

• Primary Color: #548B39 - a rich green, symbolizing vitality and growth.

• Secondary Color: #EDF6E0 - a light cream, providing a fresh, clean background.

• Tertiary Color: #17490F - a deep green, used for accents and emphasis.

Typography:

• Primary and Secondary Font: Poppins - Modern and versatile, used for readability and contemporary appeal.

• Tertiary Font: Montserrat - Stylish and geometric, used for headings and impactful statements.

Patterns and Mockups:

• A repeating pattern of the logo is showcased, suitable for various applications like wallpapers, packaging, or textile prints.

• Mockups include restaurant merchandise like bags, napkins, interior signage, and staff uniforms, demonstrating the brand's comprehensive visual identity across all customer touchpoints.

Application in Physical Space:

The image displays how the branding is applied in physical locations, such as the restaurant's interior design, signage, and menu presentation, ensuring a cohesive and immersive brand experience.