AZ Golf

For over a century, the Arizona Golf Association (AGA), has served many features and functions of the game across the state of Arizona. Currently serving over 100,000 golfers across the state, AZ GOLF has often prided itself on intentionality and willingness to be at the forefront of new golf initiatives. The rebrand seeks to honor the Association’s history, while taking a bold step forward focused to include a broader audience of golfers of all skill and experience levels. The new look and feel is a reference to the Arizona golf landscape, while creating a revitalized appearance that resonates with the greater golf community. Meeting golfers where they are requires us to explore territory outside the country club and sanctioned events. Instead, this rebrand reflects on our relationship with that little white ball and highlights the moments and locations that had the greatest impact on our love for the game.