Beer For Here

Welcome to the "Beer For Here" series. Enjoying a beer is not just about the taste; it's deeply influenced by the surroundings in which you drink it. Inspired by this idea, I've embarked on creating a series of beer labels that encapsulate the essence of various locations—melding the distinctive vibe of each place with the rich history of different beer types. This project aims to transform each sip into a more immersive experience, where the beer and its setting are in perfect harmony.

About the Hazy IPA Style

The Hazy IPA, also known as New England IPA, emerged in the early 2000s as a distinct style that broke the mold of traditional West Coast IPAs. Originating from the craft beer scene in Vermont, this style prioritizes juicy, fruit-forward flavors over the bitterness typically associated with IPAs. Its signature haze comes from the unfiltered brewing process and the use of hops rich in tropical, citrusy notes. The soft mouthfeel, low bitterness, and vibrant aroma made it a revolutionary addition to the IPA family, quickly gaining popularity and reshaping the craft beer landscape worldwide.

About the Design

The fog of San Francisco Bay drifts like a mystery, cloaking the city in soft, rolling clouds that echo the flavors and aromas of a hazy IPA. This beer captures the misty blend of citrus, tropical fruit, and pine, swirling in a haze of juicy intensity. The label design fuses the dreamy allure of the Bay with a modern throwback vibe, merging sleek lines and retro flair to create a visual experience as smooth and timeless as the fog itself.

About Me

I run a design and branding studio dedicated to elevating craft producers, startups, and small businesses. With over 350 labels designed and collaborations with boutique brands across the globe, I offer comprehensive services including full brand packages, web development, packaging, and graphic design. If you're looking to bring your brand to life, don't hesitate to reach out. Explore more of my work and past projects at pinewatt.com—I'd love to partner with you on your next creative venture!